Everybody’s travel predictions 2018, well, not everybody’s…
Travel has seen a major change in 2017. Influence of politics, global economics, terrorism, new technology, trends and fears have all encapsulated a changing travel atmosphere.
Advancing through these key points and other contributing factors we’ll be looking at how travel has changed and what this means for the coming year. We’ll dissect and compare the industry leaders ‘views’ and ‘trends’, creative outputs ‘hot’ destinations and more. Giving you a complete yet palatable overview moving forward into 2018.
Now, we know of the several events that have deemed this statement necessary; Trump’s beyond controversial travel ban and the awful terrorist attacks in Las Vegas, Barcelona and Egypt (to name a few). These have contributed to global concern and resinated fear with travellers. Destination options are becoming fewer and fewer as travellers are becoming unwilling to visit places where terrorist attacks have been orchestrated.
Is this because ‘Fear’ has forced change? Has ‘fear’ become a trend for travel, with travellers putting personal safety and protection as their primary travel influence?
Let’s delve deeper.
Instead of ‘Top Places To Visit In 2018’, UK publication The Daily Express went with the title “MAPPED: Safest countries in Europe to travel in 2018”. These were as I’m sure many of you could guess, places where terrorism, fear of natural disaster, political tension or turmoil were not apparent. The main countries highlighted as safe were Nordic; Norway, Finland and Denmark. Also mentioned were “Monaco and Switzerland, two countries known for their wealthy citizens, are also safest. Being relatively neutral in regards to politics in Europe, they avoid any serious unrest and haven’t been targeted by a terrorist attack this year”.
Further indication that ‘fear’ (or at least the medias perception of it) is impacting our travel decisions and destinations moving into the new year.
Can this be said for ‘all’ travellers? Is the media fearmongering going to have an ‘actual’ effect on our travel trends in 2018?
“Bottom line: Travelers will need to be more vigilant in 2018 than ever”.
Experts have (thankfully) predicted some exceptions and a contradicting trend.
One country that seems to be breaking this theory of ‘fear’ is Egypt. Despite the terror attack in November, Egypt has cropped up in several publications predictions as a top destination.
Ann Abel from Forbes states in her “The 15 Coolest Places To Go in 2018” piece that, “Tour operators have reported a swift increase in tourism in the past year”. Forbes isn’t the only ones predicting an influx. Travel + Leisure have given Egypt a ranking in their “The 50 Best Places to Travel in 2018” stating “Political strife and economic woes have taken a toll on Egypt’s tourism industry in recent years, but travellers will soon have a new reason to visit.”
So if ‘fear’ isn’t deterring ‘all’ travellers from Egypt, whats attracting them?
Well, it turns out it’s the promise of an ‘authentic experience’ as new mummies, pyramids and ancient treasures have been discovered.
Does this seem a little farfetched? Are travellers really potentially ready to risk their safety by visiting a ‘dangerous’ country just to see some new exhibits? The Foreign and Commonwealth Office (FCO) advice is against all but essential travel by air to or from Sharm el Sheikh…
Well, Jacklyn Shields from ‘Get Lost with Jackie’ made this interesting prediction. “I predict that more people will visit “dangerous” countries in 2018. These countries such as Morocco, Turkey, Iran, Egypt, and more have been deemed “dangerous” by the media in the past. However, moving forward, I predict a shift in the public’s trust in the media and feel that individuals will start to form opinions of destinations on their own.”
“More confident to follow their own intuition, travellers are less obliged to follow the herd, with over half (57%) wanting to do more independent travel in 2018, placing growing value on personalised endeavours”
So, it seems in the face of fear and adversity a portion of travellers will put a genuine experience at a higher priority than ‘fear of danger’ when deciding where to travel. Taking the decision into their own hands! Booking.com writes “more confident to follow their own intuition, travellers are less obliged to follow the herd, with over half (57%) wanting to do more independent travel in 2018, placing growing value on personalised endeavours”.
The fact that in the face of political and economic restrictions travellers are predicted to still stick to the fundamentals of sourcing and finding new and exciting destinations (in spite of the media climate suggesting otherwise) is inspiring! Not only this, but, as Christopher Elliot neatly concludes “The world may not be any safer — or saner — in 2018, but the events of this year will certainly make us all better travellers”.
So that’s where world travel theory sits on the cusp of 2018. Whats next then? Now we know that travellers will still travel and to a variety of new destinations despite restrictions. What are they doing there and how/why did they book and choose their accommodation?
Nordic countries, as well as being the safest countries to travel to in the world are the most famous for their eco-friendly objectives and essence of wellbeing. Finland, Iceland, Sweden and Denmark top the 2017 EPI (Environmental Performance Index) rankings all scoring above 89.
Stats that will influence a changing travel sphere; the creative gurus seem to agree. “As so many beautiful destinations are turning towards eco-friendly ways of living, one of the top travel trends in 2018 will be sustainable travel.”—Anete Ilmete (The Travel Leaf) writes for Culture Trip.
As the world progresses we are seeing a huge hike in responsibility for taking care of our planet and indeed our own bodies. As people and trends change so does our travel. “I think health and wellness retreats and holidays will be huge for 2018. Last year they were slowly increasing; it feels like people no longer find lying on a beach during their annual two-week holiday leave satisfying.” – Sophie Saint, Saints on a Plane
Booking.com supported this view with some stats “the trend for wellness getaways isn’t slowing down for 2018, with almost double the amount of people planning to take health and wellbeing trips in 2018 compared to 2017 (from one in 10 in 2017 to nearly one in five in 2018)”. Airbnb also weighed in with stats from their “2018 Travel Trends” reporting a 700% increase in travellers booking “Nature Lodges”.
“Every year, travellers are becoming savvier, especially when it comes to getting the most for their money. With significant numbers basing their travelling decisions on finance-related matters, 2018 will see travellers looking to be even more economically intuitive.”
Amongst our need to get healthy and climate-change-conscious, what other predicted factors are depicting travel in 2018?
Ahhh, money, of course! As economic struggles continue to effect Millennials and travellers worldwide we can see a change in priorities “Millennials would rather travel than buy a house”. It’s partly down to the integration of the sharing economy, gifting the ability to travel for a cheaper price while having a more authentic and cultural experience. Nellie Huang (Wild Junket) tells Culture Trip -“I think in 2018, more travel businesses using the sharing economy model will pop up and it’s gonna become THE way to travel for millennials.”
The sharing economy isn’t unique to new companies and start-ups, big and well-established companies are making adaptions to accommodate the successful trend, “Marriott And Hilton Stay Ahead Of The Sharing Economy, Proving That Airbnb Is Not The Uber Of Hotels” – Forbes. Marriot and Hilton are putting their foot in the door of the sharing economy by building serviced apartments in the hope of staying relevant. Will they rival sites like Airbnb and indeed ourselves Gomingo?
Something that we have seen come hand-in-hand with millennial trends and the expansion of the sharing economy is the ever apparent and expanding ‘technology’. We revert to Booking.com with some more facts “Almost a third (29%) of global travellers say they are comfortable letting a computer plan an upcoming trip based on data from their previous travel history and a half (50%) don’t mind if they deal with a real person or computer, so long as any questions are answered.” Although our travel experiences are focused on physical and humanised experiences (health and wellbeing) the way we get there is becoming less and less humanised (read more on that here)…
The sharing economy and technology will continue to influence the travel sphere moving into 2018. How companies emerge and others adapt is yet to be confirmed.
We built Gomingo to work with the sharing economy. We want to join hotel rooms and holiday rentals on one easy-to-use platform. Our technology makes listing and booking all accommodation simple. We’ve made all our rates and prices as transparent and upfront as possible to influence a trusted marketplace and continue the ethos and indeed fly the flag for the sharing economy moving into 2018.
We’ve talked through and made comparisons on a variety of issues. As they are only predictions and opinions at this stage we will have to await our travel future respectfully. Will ‘fear’ outweigh our want and need for new adventures in countries known to be ‘dangerous’? Is the sharing economy going to lose altitude after given the millennials their wings? Will the process of booking and having accommodation suggested to us become faster and more automated?…
Let us know your thoughts in the comments!